Eric Cirno
Chief Executive Officer
VRChat Kmart Corp.

Mark Thomas
Programmer, 3D Modeler.
VRChat Kmart Corp.

VRCHAT KMART ANNOUNCES RELAUNCH OF ICONIC MAIN STORE IN TIME FOR BLUE FRIDAY

METAVERSE, VRC., November 21st, 2023
VRChat Kmart, a pioneer in virtual retail experiences, is excited to announce the highly anticipated relaunch of its flagship "Main Store", marking a significant milestone in virtual eCommerce. After an extensive two-year development period, the revamped Main Store is set to launch an open beta for PC players just in time for the Black Friday shopping frenzy.

As the first-ever retail brand to establish a presence in VRChat, Kmart has consistently pushed the boundaries of virtual shopping, creating an immersive and interactive experience for users around the globe.

The Main Store (called "VRChat Kmart" in-game) originally debuted four years ago, and has undergone a complete makeover, incorporating cutting-edge Udon programming and user-friendly features to enhance the overall shopping experience.

"I am so happy to see the store that I worked at 4 years ago brought back to life with such passion," said Eric, CEO of VRChat Kmart and former Kmart department manager. "After two years of dedicated development, our developers are confident that the enhanced features and immersive environment will provide users with a truly unique and enjoyable shopping experience."

Mark Thomas, the project lead for the Main Store relaunch, was quoted saying: "It's exciting. I started this project 2 years ago and I'm happy with how it looks. I hope ya love it as much as I do."

To visit the newly relaunched Main Store in VRChat, click here to visit our Locations page. Main Store will recieve this new update at 12 AM EST on Friday, November 24th. A release of Main Store's revamp for Android/Quest/Pico will be announced at a later date.

VRChat Kmart serves VRChat with 1 discount store, 1 Super Kmart, and 1 gas station. Kmart stores serve players from all over the world, with most players coming from the United States. With 100+ associates and a Discord server of 4500+, VRChat Kmart is one of the quickest growing virtual reality retail stores.

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